ABOUTNOW is a magazine dedicated to men’s fashion and lifestyle. Their project ‘Lieblingsstücke’ (meaning ‘favourite pieces’) puts a spotlight on a person and their favorite item of clothing. iGNANT Production were commissioned to create this portrait of Jin Kim, a native Canadian who worked as a Product Manager for the Berlin fashion trade show Bread & Butter. The video captures Jin Kim discussing his favorite coat, a vintage Pendleton piece collected at a flea market in Los Angeles.

Conception
Production
Publishing

Production: iGNANT
Creative Direction: Clemens Poloczek
Director: Marcus Werner
Dop: Hendrik Thul
Editor: Clemens Poloczek

2014