Renowned watchmakers A. Lange & Söhne created a collection of three glow in the dark timepieces. For the promotion of the watches, iGNANT Production were commissioned to make an editorial series to reflect the product’s concept and the brand’s values. iGNANT present the timepieces in a natural Icelandic setting, conceptually fusing the natural imagery of the Northern Lights with the product’s man-made glow. By utilising the wild environment as a backdrop in the images, iGNANT Production also symbolise A. Lange & Söhne’s commitment to social and corporate responsibility and sustainable development.
Photographer: Clemens Poloczek & Lukas Korschan
Post Production: Philipp Bögle