INFO
To anticipate the introduction of the American Express Platinum Metal Card to the German market, IGNANT production was commissioned to produce an animated 3D campaign that would tease the new release without displaying the product. Our in-house CGI production team created three unique virtual artworks in the shape of a credit card—each showcasing different properties of metal, e.g. liquid, deformation, magnetism—to generate social buzz around the upcoming release.
INFO
Production: IGNANT production
Creative Director: NIK Schulte
CGI: Manuel Carvalho