To celebrate the new HP Elite Dragonfly convertible laptop, IGNANT production rendered a series of engaging images and videos that mirror its lighter-than-air property. The editorial’s concept was a striking visual narrative that represents lightness, while emphasizing material aspects as a key component in what it means to harness lightness.
INFO
Production: IGNANT production
Creative Director: NIK Schulte
CGI: Manuel Carvalho
HP
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